In 2020, amid the pandemic, Marta Buigues, a spirited Spanish woman who had lived in Bali since 2009, found herself at a crossroads. The hotel she managed closed, leaving her uncertain about the future.

Faced with uncertainty, Marta turned inward and decided it was time to follow a long-held dream. One day, a friend gave her some discarded leather pieces from a local factory. Inspired, Marta began crafting unique items from the neglected leather with the help of a local tailor who needed support for his family. Encouraged by the positive response, Marta decided to launch her brand, aptly named Singa Betina , which means Lioness.